more and more important to me, in my impression of a brand and its products.
Obviously, quality products of good design are the bedrock of any brand, but who the people are behind the brand, and how they conduct themselves, as well as how they treat those around them, associates, employees, and customers, all, are really starting to impact my "feelings" about a brand.
I guess, for good or bad, I am getting a nasty reaction to those companies and executives who talk luxury and pleasantries and deliver doggy poop.
LUC and its team, led by KFS globally, are the real deal - sincere, determined, passionate.
Kudos!
TM