A new company in the Chopard Group: La Chronométrie FERDINAND BERTHOUD SA in Fleurier
The Chopard Group is laying a new milestone in its watchmaking development and further reinforcing its presence in Fleurier, in the Val-de-Travers, Canton Neuchtel (Switzerland) by establishing a new company and developing a new brand: La Chronomtrie FE...
The Berthoud line will probably be positioned higher than L.U.C?
Thanks for the news Kong. Always good to see what's going on at Chopard.
Thanks for checking Kong!
I think it'll be positioned even higher because they stated it's going to be very limited pieces. L.U.C is definitely limited, but I think they meant this new line of Berthoud timepieces will be even more limited. Looking forward to seeing the designs!
From the wordings ...
seems to be as you said. Then it would be quite similar to Montblanc-Villeret. Kong
A very important step for Chopard ...
In many markets, Chopard shares a problem with other well-known manufacturers, like Cartier and Montblanc: they are mostly perceived as specialists in another field than watchmaking. Chopard and Cartier for jewellery, Montblanc for pens. Without regard to...
RE VERY IMPORTANT STEP
As a brand they've proven they're about excellence..product & customer satisfaction wise this is no exception when Toyota launched lexus it helped Toypta sales because consumers felt they'd benefit from the "shared DNA" which is inevitable can't wait ...
