Recently I had a bit of an issue with a repair--when I informed Chopard's US office about it, the level of follow through and commitment to customer satisfaction blew me away...the head of Chopard NA, reached out to me personally to resolve my issue. Totally unexpected--beyond anything I ever experienced with other brands who until this incident I placed at a similar caliber. It made me realize the difference between a watch and a timepiece isn't just the price, the complexity of the movement or the nuance in the guillochet, it's the mindset of management. Because when staff sees their level of care, they step up as well. Trickle down theories may have not worked Reaganomics-wise (at least not long term) but they DO work management-style wise. You purchase a Chopard or "Chopard-class" timepiece, you hope you're buying more than a well-crafted way to tell time, you hope you're buying a brand with all the equity that comes to mind when you hear the name, I can tell you firsthand that with Chopard, you are, As it's supposed to be luxury class, I'm sure their new Ferdinand Berthoud line will "raise the bar" in terms of complications, aesthetics, etc etc..Though I don't see how they can meaningfully "raise the bar"on the customer experience/service end...I'm sure they will, but improving on the customer service I experienced won't be easy. Regardless, it's nice to see this level of commitment is still out there. (maybe they could give some lessons to the DMV!). BTW reason I'm posting this is because I found no matter how busy I am it never stops me from making the time to post complaints, problems etc (even though it doesn't usually help when I do) ...but when it comes to finding the time to post something positive that's another story. Hopefully others will read this and do the same. a brand with this kind of corporate culture (not to mention some really cool & inspired timepieces ), deserves recognition for it.