Chopard - Chopard Launched The World's First Watch Created From Fairmined Gold

Chopard Launched The World's First Watch Created From Fairmined Gold

Mar 29, 2014,10:20 AM

At Baselworld 2014, Chopard is launching the world’s first watch made of Fairmined gold from South America. This new creation bears testament to Chopard’s commitment to sustainable and ethical luxury through ‘The Journey’ project, launched in 2013.

The British Actor, Colin Firth participated to the launch at Chopard booth on Wednesday, March 26th wearing the L.U.C Tourbillon QF Fairmined with his wife Livia Firth, creative director of Eco-Age.

For the press release, please click here to view.

This message has been edited by Kong on 2014-03-29 10:23:38

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A noble effort and a rebuttal

By: MTF : April 10th, 2014-10:01

I was discussing this with the Peter Nikolaus of Zeitwinkle Watches. He is also a supporter of FairMined gold. It is easier for Zeitwinkle as there is only one gold model amongst the steel models they produce. We agreed that if only ONE worker was saved f...