Chopard

New York City – Chopard celebrates Madison Avenue Watch Week with live demonstrations by an in-house watchmaker, a 15 year Manufacture retrospective installation, the debut of a unique clock and an opportunity to view the latest 2011 novelties.

CHOPARD CELEBRATES MADISON AVENUE WATCH WEEK

APRIL 11 – 16, 2011

During this commemoration of haute horology for timepiece collectors and connoisseurs, Chopard's in-house watchmaker from Fleurier will give live demonstrations on the art of Haute Horlogerie at the New York Flagship boutique on 709 Madison Avenue.

Watch aficionado's will also find a retrospective installation documenting 15 years of Chopard's L.U.C Manufacture, where an achievement of 50 in-house calibers can be viewed.

Additionally, Chopard is pleased to debut an outstanding clock created by Jean Kazes, a famous and highly-skilled clockmaker living in Switzerland. This sculptural and artistic timekeeper is a spectacular work of horological art made exclusively for the New York flagship Boutique.

Lastly, visitors will have the opportunity to view new introductions from the L.U.C Collection recently unveiled at Basel.

Chopard is one of the rare Houses that develops and produces its own movements and watches completely in-house at Chopard's L.U.C Manufacture in Fleurier. Passion and innovation are the hallmarks of Chopard's philosophy, reflected in each unique creation of the L.U.C collection. From the inside out, each timepiece is the ultimate expression of beauty and the peak of watch-making art.

This year, Chopard is celebrating Time-Honored Crafts . Within the company there are over 30 different types of craftsmen including: balance-spring fitter, complications watchmaker, electroplater, gem-setter, and gold-caster.

About Chopard

For over 150 years, Chopard has built an international reputation for luxurious jewelry designs and impeccably crafted high-precision timepieces. From the founding family to the Scheufele family, who purchased the company in 1963, Chopard continues to be governed by its enduring principles: a penchant for excellence, the pursuit of quality, creativity, independence, and fundamental human respect. For more information please visit www.chopard.com

About Madison Avenue Watch Week

Madison Avenue is the largest fine watch marketplace in North America, and home to the world's premier timepiece flagship boutiques. The inaugural Madison Avenue Watch Week will be held from April 11 - 16, 2011 and is free and open to the public. "Madison Avenue Watch Week creates an unprecedented opportunity be immersed in the craftsmanship and creativity embodied by the many fine timepiece makers that line Madison Avenue," said Matthew A. Bauer, president of the Madison Avenue BID. Madison Avenue Watch Week is presented by the Madison Avenue Business Improvement District (BID) and sponsored by The Wall Street Journal. For more information, please visit www.MadisonAvenueWatchWeek.com or contact the Madison Avenue Business Improvement District at 212-861-2055, information @ madisonavenuebid . org [remove spaces]

Press Release