Chopard

Last year we learnt about a new brand to be launched by Chopard called "Ferdinand Berthoud" and they released an interesting teaser as well We were told to expect more news by Spring/Summer of 2014, well the summer is well under way and entering the tail ... 

Given Ferdinand Berthoud's importance to horology, I can imagine that the sky is the limit as to what Chopard could do with the brand, but we are still awaiting further detail. Best, CaliforniaJed

I have no doubt Chopard will do an excellent job with the brand. I guess I have to be patient and sit tight :-), thank you. S

Salman, Sometimes it is more important what we cannot say than what we do say! On that metaphysical note, let me not say a bit more. Through the historic horology collection started by his father and his own additions, Mr Karl-Friedrich Scheufele discover...  

I hope you do not mind if I use it :-) I want to thank you for sharing your insights and with your permission some questions, are Berthoud watches bespoke offerings where no two watches will be the same? and do I visit a Chopard boutique to discuss the po... 

Salman Elements of all your speculations are correct for now.....because nothing is set yet. My personal view is that the discriminating clientele for a new Chopard Berthoud watch will have the means to personalise their timepiece to be unique. I also thi...