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If anyone in the high horology watch industry can afford to be complacent, the Scheufele family can proudly rest on their laurels.
In the age of 3 large conglomerates dominating, and, some say, almost choking the industry, the Scheufele-run Chopard is an established Jeweler, and one of the few remaining independent family-run watch companies. With a uniquely identifiable "Happy Diamond" range and the characteristically Chopard "Ice Cubes", the company can continue to milk the same cash cow in the luxury lifestyle market.
But if serious watch hobbyists find Chopard boring, consider this: Karl-Friedrich Scheufele (KFS), Co-President & Owner of Chopard had a dream to build a first class inhouse movement. Realizing the difficult task ahead, Chopard originally negotiated to buy 'Frederick Piguet', but the movement factory was snatched away by the Swatch Group two weeks after the first phone call!
KFS then decided to build their own factory in Fleurier, and gave us not one, but a series of 5 very high quality base calibres like the L.U.C 1.96, the L.U.C 1.98, the L.U.C 3.97, the L.U.C 1.02 and the L.U.C 10CF .
These are exciting times for serious watch hobbyists!
Please note that this discussion forum is completely non-commercial. Please post any wanted to buy / sell / trade requests ONLY on our Trading Zone bulletin board, following the posting guidelines there.
I look forward to your thoughts, ideas, and suggestions.
Best regards,
(10) 
May 16/12 - 08:56 >> To commemorate the year of the Dragon ( 龍 / 龙 in the Chinese zodiac or "Shēngxiào" ) Chopard issued 8 ausipicious pieces of the L.U.C Tourbillon Dragon (Ref : Ref. 161869-5003). The L.U.C Tourbillon Dragon is different from most of the 'Dragon-watches' from various brands whi... Read more..
May 16/12 - 06:20 >> Before the 'most beautiful 1,000-mile race' in the world kickstarts its first league from Brescia to Ferrara, a few snapshots of the 2012 Mille Miglia commemorative watch. Available in two versions. As usual, a version limited per the year of race - 2012 pieces of the steel version and another 250-p... Read more..
May 16/12 - 01:25 >> More than ever an instrument clearly cut out for competition, the new Mille Miglia GMT Chrono 2012 ensures exceptional readability thanks to its oversized counters. Its mechanical self-winding movement chronometer-certified by the COSC also provide an extremely practical dual time-time function. Thi... Read more..
May 14/12 - 15:58 >> CHOPARD TO SPONSOR THE 2012 MILLE MIGLIA RACE From May 16 th to May 19 th , the Swiss based watch and jewelry house will sponsor the Mille Miglia Race and unveil two new Mille Miglia GMT Chrono timepieces How It All Began In 1988, Chopard began it's sponsorship of the famous Mille Miglia race and la... Read more..
May 14/12 - 02:46 >> Less than 24 hours, the bi-yearly race, the 8th Monaco Historic Grand Prix will begin. Chopard is the official timekeeper of the race for the six consecutive time since 2002. Before the drivers from 20 different countries start their engine filling the air with excitement, castor oil and methanol, a... 
May 10/12 - 14:05 >> CHOPARD TO SPONSOR THE 2012 GRAND PRIX DE MONACO HISTORIQUE 2012 On May 12 th and 13 th , the Swiss based watch and jewelry house will sponsor the Grand Prix de Monaco Historique for the 6th time and unveil two new Grand Prix de Monaco Historique Chronograph timepieces Chopard and the Grand Prix de ... 
May 10/12 - 11:19 >> Matt grey, vivid colours, racing stripes: the new Grand Prix de Monaco Historique 2012 watch is a tribute to 1970s racing cars. Historical speed machines face off very two years in the Grand Prix de Monaco Historique, for which Chopard serves as official timekeeper. A passion for fine mechanics, e... 
May 10/12 - 08:11 >> When you write during Baselworld 2012, you don't have time for reading, and you sometimes have some very good surprises when you discover some watches, as it was the case on Chopard's booth. Unexpectedly, Chopard achieves an excellent show in a globally dull Baselworld 2012. As our most loyal reader... 
May 09/12 - 11:15 >> Hello! I new here and would like to ask for assistance identifying a Chopard piece I came across on my travel. I was unable to find any information regarding this. I am really confused. Did Chopard make a Rainbow series? Is this a fake? Please help! Thank you.... 
May 05/12 - 20:05 >> CHOPARD HOSTS A COLLECTORS' COCKTAIL TO CELEBRATE MADISON AVENUE WATCH WEEK NEW YORK , NY (May, 4, 2012) - Yesterday evening, in celebration of Madison Avenue Watch Week, Chopard hosted a Collectors' Cocktail with an exclusive preview of the new L.U.C Timepieces from Chopard's Manufacture in Fleurie... 
May 04/12 - 10:43 >> SPONSORS THE 22 nd ANNUAL CALIFORNIA MILLE RACE April 30, 2012- May 3, 2012 May 4, 2012 - After celebrating its 23 rd anniversary of partnership with the Mille Miglia race in Italy in 2011, Chopard was proud to be a Presenting Sponsor of the 22nd Annual California Mille. Drawing upon the original It... 
May 01/12 - 15:47 >> May 1, 2012 - Chopard, internationally renowned luxury Swiss watch and jewelry house, proudly announces plans for an exciting fully-owned Chopard boutique in superb luxury space at the Wynn Las Vegas. Slated to open May 18 th 2012, the boutique is part of the brand's ongoing US retail strategy of op... 
Apr 13/12 - 05:55 >> since I last wore my Mark III. Here are some so so pics taken with my phone showing off the strap combo I am currently sporting. I wish everybody a great weekend, Alex... 
Apr 13/12 - 05:51 >> At the start of this Chinese year of the Dragon, Chopard unveils a L.U.C Tourbillon model featuring movement bridges adorned with gravure à filet (fillet engraving) a highly distinctive and almost extinct traditional engraving skill typical of the village of Fleurier in Canton Neuchâtel. A... 
Mar 28/12 - 11:02 >> The latest offering from Chopard Manufacture, the L.U.C 8HF model, is definitely bound for the history books as the exceptional timepiece introducing the new L.U.C 01.06-L, the first ever movement with a high-frequency escapement to be chronometer-certified by the COSC. Beating at a frequency of 8 H... 
Mar 28/12 - 10:40 >> LONDON – On March 7 th , The Responsible Jewellery Council (RJC ) announced that Chopard , one of the world's most famous watch and jewellery houses, had achieved certification by meeting the ethical, social and environmental standards established by the RJC's Member Certification system. The ... 
Mar 22/12 - 22:12 >> The elegantly understated Classic heralds a new collection at Chopard. Equipped with a new mechanical movement developed and produced in-house, it is inspired by the magnificent pocket-watches that Louis-Ulysse Chopard had made his speciality, and symbolises the encounter between tradition and moder... 
