KIH
[Purist]
12044
Chopard Partnership Convention 2015 in Tokyo
I was invited by Chopard to its "Partnership Convention 2015". "Partnership Convention" - this is the event where Chopard reports and presents the result of the previous year (2014) and initiatives they will take in the new year (2015), to the "stake holders" including, sales channels (ADs including the Department Stores), suppliers (?), and the media.
I would like to report based on the presentation of how much progress they made, what they accomplished in 2014, and how they intend to grow in 2015. Impressive result and challenging goals they intend to accomplish. Some are specific to Japanese market, but most I report here is about their global presence as well as growth plan.
Mr. Scheufele on the left and Mr. Ritzman (President of Chopard, Japan)
... and Mr. Dobeli, Sales Director of Chopard Japan on the right.
Mr. Scheufele gives opening speech.
State of the company in 2014:
- Position in the industry, continue to invest.
- Revenue level, Production level, and the number of the employee (more than 2000)
- First luxury brand factory (Fleurier) which the Switzerland government officials visited (and learn how to make watches)
- Purchase of Hotel de Vendome in Paris (the building Chopard Boutique is in) - great location of the plaza crowded with many luxury brands' boutiques
- Mille Miglia 25 years of passion
- Opening of Chopard Museum (1/ 2015)
- Lots of "Corporate Responsibility" activities for the world.
- As always, one of the most popular brands at Cannes Film Festival (and one of the biggest sponsor as well)
News Flash! (Convention was held on Feb. 23)
Congrats, both, and congrats Chopard!
Mr. Ritzman, CEO and President of Chopard Japan
- Stake holders and surrounding six goals presented last year and all were achieved
- Chopard Japan revenue is growing at the pace faster than expected.
- Mr. Scheufele and Ms. Caroline Scheufele both visited Japan last year.
Mr. Dobeli talks about the detailed accomplishment of 2014 and strategy for 2015 in JAPANESE!
- Investment in marketing increased substantially and as a result...
Mr. Dobeli talks about the detailed accomplishment of 2014 and strategy for 2015 in JAPANESE!
- Investment in marketing increased substantially and as a result...
- The new products and Limited Edition all sold well.
- Various events, new locations opened and doing quite well.
- Sponsored FIA's WEC (World Endurance Championship) at Fuji Speedway.
- Introduction of the new product for 2015: "Superfast", collaboration with Porsche.
- L.U.C 35mm
- L.U.C Perpetual T in Platinum case
- Happy Sports 30mm Automatic
- etc....
Now, the Convention, Act II - Reception party where excellent retailers were awarded, as well as raffles where anyone could get something nice from Chopard (the top award was Mille Miglia watch!).
Started with Mr. Scheufele's "Kanpai!".
The top seller was awarded the trip to Geneva air ticket!
Some of the 2015 Novelties.
SUPERFAST!
Machine for WEC.
Phew! Chopard has indeed accomplished quite a lot and I am so much impressed. 2015 will be again a year with the challenging goals, but I am sure they will do well. I am looking forward to seeing more of their offering at Basel.
Now, the Convention, Act II - Reception party where excellent retailers were awarded, as well as raffles where anyone could get something nice from Chopard (the top award was Mille Miglia watch!).
Started with Mr. Scheufele's "Kanpai!".
The top seller was awarded the trip to Geneva air ticket!
Some of the 2015 Novelties.
SUPERFAST!
Machine for WEC.
Phew! Chopard has indeed accomplished quite a lot and I am so much impressed. 2015 will be again a year with the challenging goals, but I am sure they will do well. I am looking forward to seeing more of their offering at Basel.
Thanks again for inviting me:
Chopard & Cie, S.A.
Mr. Karl-Friedrich Scheufele, Co-President
Chopard Japan
Mr. Stephan Ritzman, President
Mr. Thomas Dobeli, Sales Director
and Ms. Ninomiya who were so kind to arrange my participation as well as various appointments.
Thanks!
Ken
This message has been edited by KIH on 2015-03-01 00:37:33 This message has been edited by MTF on 2015-03-01 02:56:51
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