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Chopard LUC 1963: even newer chronograph movement

 
 By: MTF : June 18th, 2014-16:36
Chopard surprises PuristS with an even more 'purist' approach to the LUC 1963 Chronograph PuristS Edition than first thought. Only 50 movements of the unique and exclusive PuristS caliber L.U.C 03.07-L1 have been homologated and approved for the Geneva Se...  

So happy to see this, Melvyn, and not at all suprised that Chopard...

 
 By: CaliforniaJed : June 18th, 2014-21:32
went all the way with the PuristS movement. Now the wait is even harder! Best, CaliforniaJed

I was surprised because I was thinking like a marketing director

 
 By: MTF : June 19th, 2014-19:01
Putting on my marketing hat and concerned about project timelines, I was prepared to compromise on some items. Luckily, Karl-Friedrich Scheufele is a no compromise PuristS-type and he insisted on doing things right. In fact, he extended the R&D period...  

Since the numbers are small, the project can evolve

 
 By: MTF : June 19th, 2014-18:46
That is the advantage of a family owned brand like Chopard. Design changes and decisions can be made expediently. Regards, MTF

I am slightly surprised...

 
 By: Goldenlutin : June 22nd, 2014-01:02
I am slightly surprised that you really thought that they would simply leave the date disc without a date window and not modify the setting mechanism. No Swiss "quality" brand would ever do that (not even Tissot or Longines). What Chopard did is putting a... 

I was thinking of the money and hence my surprise

 
 By: MTF : June 22nd, 2014-02:35
Goldenlutin, Thanks for your further insight about other Swiss makers like Longines and Tissot. I know nothing about those as I have never seen their factories. I have seen both manufactures of Chopard (Fleuriers and Geneva); I looked for and found two ke...  

Beautiful

 
 By: andrewluff : June 25th, 2014-12:43
And a special development for the PuristS edition. A really stunning piece and movement. Cheers Andrew

True PuristS should

 
 By: MTF : June 26th, 2014-23:46
Andrew, Its not orange but all true PuristS should get one if only to acknowledge the purist gesture by Chopard and Mr Scheufele. One design cannot satisfy all the people all the time but hopefully the unique background and affiliation can appeal to some....  

Its a cracking piece...

 
 By: andrewluff : June 27th, 2014-08:14
and I seriously like it and would love to own one. However, I am going through a task of actually culling my non-orange pieces to make space for new incoming ones and am trying to stop myself (it's not easy) just buying beautiful watches because I have to...